Marketing and Technology News

Look, Mom, you’re on Facebook
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Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the ‘net mainly for emailing and sending forwards (e.g., jokes, pictures).
With an active audience of [...]

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Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users means that the majority of Facebook members are now over age 25.
Those ages 18 to 25 still make up the [...]

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Michael A. Stelzner, published author and founder of WhitePaperSource, has released a great report on the best tools to use for and the benefits of social marketing.
Download the report right now, and put away your credit card. There’s nothing to pay.
Did you know that 64 percent of marketers are spending five or [...]

In the face of hundreds of thousands of complaints, Facebook relented this evening saying that it would make some tweaks to the Twitter-like redesign it introduced earlier this month. Users had complained that the new design was unnecessary—and difficult to navigate. In a blog post, Facebook Director of Product Christopher Cox said that users will [...]

A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.

Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart via Nielsen) in the [...]

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Facebook launched several new features that many say take a direct shot at Twitter, the microblogging site that Facebook tried to acquire late last year. Twitter is all about real-time communication, while Facebook has been focused on fueling communication through interactivity. With the launch of these new features, however, Facebook is now [...]

When Facebook overhauled its user interface last year, dozens of “protest groups” cropped up from members that didn’t like it. The social network stuck to its guns on the changes, and Chris Cox, Facebook’s director of product, said people actually ended up using the site more.
Facebook social networks social media

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Good news for workers addicted to Facebook, Bebo and MySpace — a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms.
The report by Demos said encouraging employees to use networking technologies to build relationships and closer links with colleagues and customers [...]

Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici.
Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube.

Need data for presentations? [...]

My friend Chris Gampat has a nice video tutorial on Vimeo regarding using the new Facebook:
The Vlogcast- Navigating The New Facebook from PAWS Web Radio on Vimeo.
Facebook Vimeo Chris Gampat
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