Marketing and Technology News

Programmers are finding themselves increasingly drawn to the Mac as a development platform, in large part due to Apple’s decision to move to Intel chips and to embrace virtualization of other OSes, which has turned Mac OS X into a flexible tool for development, InfoWorld reports. The explosion of interest in smartphone development is helping [...]

Plastic used to be the sexy material of the future. Now, it’s the cheap, ugly material of the past.
Just look at the effort Apple Inc. put into getting rid of plastic when designing its new $1,300 MacBook laptops, which went on sale last week. Apple now is machining the upper part of the chassis from [...]

Steve Jobs just got through yesterday announcing new MacBook lines in Cupertino. The MacBook, the Pro, and the Air all got revved. The old line of plastic-body MacBooks drops in price by $100, to $999. The new MacBooks have a metal body and multi-touch trackpad, just like the new Pros. The Pro features two NVidia [...]

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A mid-October MacBook launch misses the back-to-school rush, but has Apple in the right place for the holidays.
(Credit: Apple)

With new iPods out of the way, the next priority for Apple is the Mac.
John Gruber at Daring Fireball is reporting that Apple will roll out new MacBooks on October 14, which fits the [...]

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No matter how the numbers are sliced and diced, Apple’s Mac sales are exploding, mostly in the above $1,000 price range, of course. Joe Wilcox in AppleWatch:
Apple’s retail market share is 14 percent, and two-thirds for PCs costing $1,000 or more. Should I repeat those numbers? The share data is for first-quarter [...]