Posts Tagged ‘online advertising’
Revised Forecast Predicts Internet Will Be Only Medium To Grow Ad Dollars This Year
Tuesday, April 14, 2009 9:00 No CommentsListen to this article
The Internet is the only medium expected to reap advertising increases during 2009, according to the latest edition of ZenithOptimedia Group’s quarterly tracking study on the advertising economy. The report, released early this morning, reflects a dramatic downward correction by the Publicis media unit, which now predicts the global ad economy will [...]
Study: Social Networkers Prefer Opt-In Vs. Random Ads
Tuesday, February 10, 2009 10:54 No CommentsListen to this article
What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads are far less successful.
About 40% of social networkers condone the practice of opt-in advertising, according to data being released today by market research firm InsightExpress.
social networks [...]