Posts Tagged ‘social marketing’
Facebook: Aging Fast
Monday, March 30, 2009 7:46 No CommentsListen to this article
Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users means that the majority of Facebook members are now over age 25.
Those ages 18 to 25 still make up the [...]
Audience First, Profit Later
Tuesday, February 24, 2009 10:58 No CommentsListen to this article
A few weeks after AOL (NYSE: TWX) denied it would hastily offload its $850 million Bebo acquisition, the social network is trumpeting a whole roster of new products offered not just through Bebo, but through AOL itself, AIM, ICQ and AOL’s mobile products, each of which is harmonizing user profiles. Designed to [...]
Study: Social Networkers Prefer Opt-In Vs. Random Ads
Tuesday, February 10, 2009 10:54 No CommentsListen to this article
What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads are far less successful.
About 40% of social networkers condone the practice of opt-in advertising, according to data being released today by market research firm InsightExpress.
social networks [...]
How Twitter Can Help at Work
Thursday, December 11, 2008 10:47 No CommentsListen to this article
Posts from Twitter’s founder, Jack Dorsey
Twitter is a simple messaging service that you’ve either heard about a lot or not at all. Either way, it’s a fun and useful tool, well worth trying if you want to reach potential and existing customers, employees or employers.
Like blogging, Twitter lets you write messages that [...]
The Six Effects of Social Media For Companies
Wednesday, December 3, 2008 11:20 No CommentsListen to this article
Today, I stumbled upon a posting at The Strategy Web Blog. Among others, Martin is mentioning in his article the six effects for companies, who are participating in digital conversations using social media. Those effects are:
social media social networking social networks e-commerce
Cirque du Soleil Jessica Berlin on Social Media Marketing
Tuesday, November 25, 2008 10:58 No CommentsListen to this article
One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take [...]