Marketing and Technology News

Look, Mom, you’re on Facebook
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Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the ‘net mainly for emailing and sending forwards (e.g., jokes, pictures).
With an active audience of [...]

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Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users means that the majority of Facebook members are now over age 25.
Those ages 18 to 25 still make up the [...]

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As Twitter continues to grow hotter and hotter, pick up more funding, get more morons fired and facilitate more political conversations, individuals that are intimately involved with the operation are desperately looking for ways to monetize it. We’d heard whispers in the past of so-called “premium accounts,” but now it sounds like [...]

When Facebook overhauled its user interface last year, dozens of “protest groups” cropped up from members that didn’t like it. The social network stuck to its guns on the changes, and Chris Cox, Facebook’s director of product, said people actually ended up using the site more.
Facebook social networks social media

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What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads are far less successful.
About 40% of social networkers condone the practice of opt-in advertising, according to data being released today by market research firm InsightExpress.
social networks [...]

Twitter is becoming ever-more powerful. You can tell when businesses, brands and governments start putting skin in the game.
Were you just as shocked as I was to see the attention that the general election in Canada was giving to Twitter on the night that we chose our government? Every so often, the TV hosts would [...]

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Photo by Shel Israel
Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best [...]

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Today, I stumbled upon a posting at The Strategy Web Blog. Among others, Martin is mentioning in his article the six effects for companies, who are participating in digital conversations using social media. Those effects are:
social media social networking social networks e-commerce

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One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take [...]

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B.L. Ochman also writes the popular What’s Next Blog.

Keeping up with social media is a daunting task. The No. 1 question I’m asked when I speak at corporate seminars and mention that I recently wrote my 7,000th Twitter entry is “How in the world do you have the time for [...]